Learn about the history of Goya Foods
Goya Foods is the largest Hispanic-owned food company in the United States.
The company was founded in 1936 by Prudencio Unanue and his wife Carolina, both Spaniards. Goya's history, from its inception, is closely tied to both the importance of the concept of family and the vision of achieving the "American Dream".
In its founding year, the company began its commercial activity on the first floor of a small store in southern Manhattan, New York. Its first objective at that time was to serve Hispanic families in the area, distributing mainly olives, olive oil and sardines.
Realizing that there was a growing market of Latino consumers who required a greater variety of fresh, high quality products, the Unanue family instilled their philosophy of excellence and quality in the entire Goya team. Professionally, they made a promise to each other, which would later become the company's motto: "If it's Goya, it has to be good".
Today, Goya Foods is positioned as a leader in the Latin American food industry, with operations throughout the world.
The company currently has an annual turnover of over $1,000,000,000,000 and a workforce of over 4,000 employees. In addition, it has more than 25 warehouses around the world. Its headquarters are in New Jersey, although it has many more key locations in the United States: Texas, Great Lakes, California, Chicago, Atlanta, Miami and Orlando, among others.
The unstoppable success of the business ensures that today Goya products can reach from America to Europe, Asia and Africa.
Goya Foods expands into Europe
Goya Europe began its commercial activity in 1999 and is headquartered in Toledo, Spain. Today we are the largest Latin American food distribution company in Europe, working with the most relevant national and international distribution chains, without forgetting the local and regional points of sale.
We represent the most important companies in Latin America.
In our catalog, you can find high quality products that are difficult to find outside their country of origin, such as coconut water, nectars, beans or grains, among others.
To ensure that all our products are accessible, Goya distributes in all existing channels: traditional, digital and Horeca.
Today, we have more than 4,000 direct points of sale throughout Spain. In addition, our product catalog can be found in more than 2,000 large supermarkets, hypermarkets and small stores.
In short, at Goya Europa we work every day to continue fulfilling the promise of the worldwide motto that the Unanue family established when creating the company: "If it's Goya, it has to be good".