With 78 years of being the main source of authentic Latin cuisine, Goya Foods is the largest Hispanic food company in the United States. Established in 1936 by Don Prudencio Unanue and his wife Carolina, both from Spain, Goya’s story is closely linked to both the importance of the family and the realization of the “American dream.” Goya began his business activities in the lowlands of a small establishment in the south of Manhattan in New York, providing services to local Hispanic families through the distribution of foods such as olives, olive oil and sardines.
Conscious that there was a growing market of Latino consumers who demanded fresh and high quality products, the Unanue family instilled its philosophy of excellence and quality throughout the company. This promise to be the best in his field is the cornerstone of Goya’s popular motto: “If it’s Goya, it has to be good.” The result of this simple but important promise has been the evolution that has reached Goya Foods to position itself as leader of the Latin American food industry, with operations throughout the world. Throughout its history, each and every one of the dedicated employees of Goya Foods has helped establish the company’s strong prestige as experts in Latino food products. Whether offering consumers the best products from Mexico, Spain, Central and South America, or highlighting the products of its extensive Caribbean line, the Goya brand has guaranteed quality to several generations of satisfied consumers.
Today, Goya is proud to offer a wide variety of products including condiments, pantry items, beverages and frozen foods that represent all of Latin America. In 2004, Goya added more than 400 new products, setting a new record by offering more than 1,600 products and distribution brands, further solidifying its position as the ultimate supplier of Latin American cuisine. This extensive diversification of products honors the founders of Goya in fulfilling their promise to make each meal a singularly memorable experience, both among family and friends. In an effort to continue to grow its rich heritage, Goya Foods offers consumers across the United States, the Caribbean and elsewhere a full range of Latino foods created to satisfy the wide range of tastes and Preferences of all Hispanics.
In addition to the creation of new products, the company carries out the largest expansion of facilities throughout its history, increasing its manufacturing and packing capacity by more than one million square feet. Without a doubt, Goya Foods and its consumers will be highly benefited by the creation and strategic expansion of these new and innovative manufacturing and distribution centers throughout the United States, Puerto Rico, the Dominican Republic and Spain. Goya’s promise continues to be fulfilled through its presence on the Internet, enriching the individual experience of consumers. Here, authentic and delicious Latino recipes are provided for domestic cooks and Hispanics and non-Hispanics are educated equally about the diversity of Latin American cuisine.
Goya Foods keeps unwavering its promise to be the preferred brand of authentic Latin cuisine, as well as always keep in mind the value of the family, something of great importance for its consumers and who definitely make up the Great Goya Family. Goya United States Goya from Puerto Rico